Bringing structure and consistency to an iconic brand
The Gough Group are an Australasian institution in the mining, forestry, transport, power, materials handling and infrastructure sectors. They came to us looking for a digital strategy that would consolidate their various brands, guide their approach to social media, and protect their reputation online. They were also looking to refine their branding, and establish a relationship with an agency who could provide on-going support and maintenance for all of their digital assets.
Working alongside our sister company, Harvey Company, we embarked on a total rebrand programme. A full audit of the digital landscape highlighted the potential to increase lead generation and sales, and we implemented online marketing and social media strategies to exploit those opportunities. We continue to work closely with the Gough Group, managing their online presence and constantly searching for new ways to add value to their business.