As Portabuild’s reach grew so too did their need for a website that was fast, slick and intuitive.
Building up a presence
As a business, Portabuild pride themselves on helping people make the most out of the space the have available to them. Our job was to help Portabuild themselves to make the most of their presence in the digital space.
The digital marketing strategies we had employed for Portabuild – which included Google AdWords and SEO – were achieving great results. But the increased volume of traffic to their site threw up another challenge – their website was unsophisticated, only partially responsive, and simply wasn’t performing optimally, leaving plenty of room for improvement in both user experience and the overall presence of their brand in the digital space.
We began with a UX (user experience) review of the existing site to identify the usability challenges, areas for design improvement and content clarity. Data collated on website activity, business drivers and keyword research informed the new site map. From here we made recommendations around user journey pathways, content structure and user interface design.
Given the complexities of the changes required to meet the new business needs and resolve the challenges identified in the review, the Portabuild website was rebuilt with a completely new design and structure.
The work we carried out made Portabuild’s website easier to navigate, created more content around their product offerings, and significantly enhanced user experience. On all landing pages (where traffic is delivered from paid search, organic search and referrals) the bounce rate, average session duration and pages-per-session have improved. The results we achieved in paid search (AdWords) were particularly impressive, with the average session duration up 31%, pages-per-session up 25%, and bounce rate down 19%.